How Do I Get to Market?

Knowing that you have, or will have, a winning product or service does not give you time to rest. You have to grease the skids by making your potential buyers aware that you have a product that solves an important problem they have. Founded upon your in-depth understanding of your buyers, you need to structure the appropriate marketing […]

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Reaching Customers

This whitepaper is the fifth in a series entitled “Pillars of Success” by Bill Warner. “Let’s buy some great advertising and put up a Web site. That will really tell customers about us. That should do it, right?” Another set of famous last words. Does anybody know how much was spent on advertising by the ‘Dot.bom’s’ from 1998 […]

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Do You Have a Winner?

This whitepaper is the third in a series entitled “Pillars of Success” by Bill Warner. To have a winning business, you must have a winning product or service. Well, DUH!! That’s pretty profound.  It’s a simple concept, but it’s quite hard to actually accomplish. To have a winner, your business has to have a product […]

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Are You Content With No Content?

Keeping your website and blog content fresh keeps your relevant and interesting to your customers. It seems all too easy to farm this important task out to outsource this task whose time isn’t as valuable as the “experts”, but does this tactic come with a price? We’ll examine why it could here.   Photo is from […]

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