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Reaching Customers

This whitepaper is the fifth in a series entitled “Pillars of Success” by Bill Warner.

“Let’s buy some great advertising and put up a Web site. That will really tell customers about us. That should do it, right?” Another set of famous last words. Does anybody know how much was spent on advertising by the ‘Dot.bom’s’ from 1998 to 2002? Does anybody remember them? Better yet, did the advertising work? I’m all for advertising as a marketing tool. But, I am more committed to putting together marketing lead generation programs, targeted at the intended buyer of the product or service. This is the world of marketing and has everything to do with telling your potential customers that you have something they need and giving them a way to contact someone who will sell it to them.

Click here to read more!

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Focus

This whitepaper is the fourth in a series entitled “Pillars of Success” by Bill Warner.

You don’t have to talk to an investor or company board member for more than five minutes before the word focus comes up. It is death to any business plan that wanders through a dozen possible initiatives for the business. You will be dismissed if you even hint at hiring people or purchasing equipment that is not relevant to your business. If you are not clear about how your product or service is marketed and sold, the prospects of getting the support you need is zero. The message is: “be unwaveringly focused.”How do you, as a small business founder, accomplish laser beam focus? Click here to read more!

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“Know Your Competition”

This whitepaper is the second in a series entitled Pillars of Success by Bill Warner:

Sun-tzu expresses it in many ways with respect to preparing for war, when he writes “know your enemy.” Preparing to compete in business is similar in a lot of ways. One of the similarities is the need to know your competition in detail. As in war, you don’t want to enter the battlefield with the wrong weapons, deploying inappropriate tactics, with too few people, and engaging on the wrong terrain.

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“What Is The Industry Landscape?”

This whitepaper is the first in a series entitled Pillars of Success by Bill Warner:

Whether you are starting a new company, launching a new business initiative or spinning out a company, the first and most important thing you must do is know your business. I think there are two constituencies that you have to convince, other than yourself. First, you have to know your business concisely enough so that you can quickly explain it to your mother, so that she understands it. The second is you have to comprehensively explain it to potential customers, employees, partners and sophisticated investors so that they are convinced it’s an attractive business to be associated with. If you can do this successfully, you understand your business.

Want to read more? Please fill out the form here: http:///contact and we’ll send it to you right away!

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How to Finance Your Company Launch

Once you have gotten your company through the proof of concept stage and are now at the point that you have a product or service ready for market, you will need to finance this phase of your company’s growth.

Many of the alternatives that were considered for the seed financing of your company can play a role in this stage of financing as well. The additional alternatives to consider for this stage of financing are:

  • Bootstrapping
  • Strategic Partnerships
  • Customer Partnerships
  • Angel investors

Bill Warner offers more details on each in a recent blog post: (click here to read more)

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Know How to Find Customers

Who is your company and how do you reach them? A lot of companies seem to take the “strategy of throwing noodles on the wall to see what sticks. In this blog post, Bill Warner explores the making of a successful plan to find qualified leads.

Phone Operator

 

Photo from Free Range Stock

 

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Managing In an Uncertain Economy

Managing finances and employees can be tough when the economic outlook is uncertain. Being cautions with your budget, boosting productivity and communicating effectively with your employees so they don’t feel like they are being kept in the dark can allay anxiety and make your business run more smoothly.Read on for more advice on managing in an uncertain economy.

Calc money

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