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“Know Your Competition”

This whitepaper is the second in a series entitled Pillars of Success by Bill Warner:

Sun-tzu expresses it in many ways with respect to preparing for war, when he writes “know your enemy.” Preparing to compete in business is similar in a lot of ways. One of the similarities is the need to know your competition in detail. As in war, you don’t want to enter the battlefield with the wrong weapons, deploying inappropriate tactics, with too few people, and engaging on the wrong terrain.

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“What Is The Industry Landscape?”

This whitepaper is the first in a series entitled Pillars of Success by Bill Warner:

Whether you are starting a new company, launching a new business initiative or spinning out a company, the first and most important thing you must do is know your business. I think there are two constituencies that you have to convince, other than yourself. First, you have to know your business concisely enough so that you can quickly explain it to your mother, so that she understands it. The second is you have to comprehensively explain it to potential customers, employees, partners and sophisticated investors so that they are convinced it’s an attractive business to be associated with. If you can do this successfully, you understand your business.

Want to read more? Please fill out the form here: http:///contact and we’ll send it to you right away!

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