Reaching Customers

This whitepaper is the fifth in a series entitled “Pillars of Success” by Bill Warner. “Let’s buy some great advertising and put up a Web site. That will really tell customers about us. That should do it, right?” Another set of famous last words. Does anybody know how much was spent on advertising by the ‘Dot.bom’s’ from 1998 […]

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Focus

This whitepaper is the fourth in a series entitled “Pillars of Success” by Bill Warner. You don’t have to talk to an investor or company board member for more than five minutes before the word focus comes up. It is death to any business plan that wanders through a dozen possible initiatives for the business. You will […]

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Grading Entrepreneurs, Part 2

In the last post, we looked at the first half of Jason Nazar’s (founder of Docstoc) 55 question assessment to “grade entrepreneurs.” He posted this on Forbes last year and invited the reader to begin with the end in mind. The second half of the questions are listed below:   28. Make the culture about something bigger than […]

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Grading Entrepreneurs

Can an entrepreneur be graded? What would the assessment look like? Jason Nazar, the founder of Docstoc, created a 55 question assessment to do just that. He posted this on Forbes last year and invited the reader to begin with the end in mind. The first half of the questions are listed below: 1. See […]

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When Less Polish is Better

We all know that no one is perfect, so why do we let the fear of imperfection affect relationships with our clients? Patrick Lencioni writes about the importance of open and honest communication in his book Getting Naked. We examine some of the points made in his book in this blog post.   Photo from Free Range Stock

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