In the beginning, there were simple and complex machines. In the early years of business, these took the shape of tools like word processors and memos. As time went on we were able to claw ourselves out of the dark ages of marketing with the help of the Big Data revolution.
While it was not all that long ago that we were all but cavemen hunched over spreadsheets and fax machines, we now know that businesses could not have ascended to this peak without the use of Big Data. With this digital entity so ingrained in the business culture, we now know that all companies take use this tool to accurately sustain and scale their business.
As Big Data has evolved, we’ve been forced to understand this beast and to match the exponentially faster stride with which Big Data is accelerating.
Years ago when Big Data looked foreboding and intimidating, it was mostly due to the inferior information offered to a small company was paired with useless technology. This conundrum was due to the unmanageable and severe lack of capacity to maneuver free data applications because they either never covered all the information or required a pricey upgrade. Connecting all these bits and pieces from different apps proved to be challenging and rather unfair when enterprise size companies could afford these updates and therefore, analytically excel.
Today companies can benefit from more sophisticated technology that has snuffed out partial data applications. Small businesses have jumped from only 1.7 percent using intelligence software in 2010 to 9.2 percent today. Easier-to-use products and lowers prices are the stem of this percentage increase because the minute one low-cost, competent, and highly rated app becomes available everyone jumps on the bandwagon. The same product that’s slightly easier to use may seem like a technologically small step, but it’s a huge step for small businesses. When you think about the time, you can save on a daily basis, isn’t it worth the jump?
Big Data has allowed businesses to track a myriad of data from their customers, transactions, and web traffic. With this information, a business can analyze the methods they employ and improve accordingly. Below is a list of programs that both big and small businesses can utilize.
• FileMaker Pro – Companies like Database Logic create custom solutions for managing businesses (contacts, assets, invoices, inventory, estimates, even management, etc.)
• Desk – allows businesses to address customer feedback through Facebook, Twitter, and Yelp
• Swipely – cloud-based tool that connects product, staff and customer insights
• Kaggle – offers predictive analytics based on the size of your product and amount of information you seek
Then, of course, there are the more recognizable analytical sources that can be a tad difficult to navigate without a specialist as a smaller business, but nonetheless add value.
• QuickBooks – financial stats
• Facebook – social stats
• Google Analytics – overall stats
• Feedburner – email stats
• Open X – advertising stats
• CRM – client stats
• MailChimp – marketing stats
Still on the fence about creating a channel to use Big Data? Take a look at the small companies that has not only put Big Data to use but also that have made these accessible programs and created spin-off enterprises. For example, Brian Janezic, owner of two Auto Wash Express locations in Tuscon, enhanced his FileMakerPro inventory management system to create a different platform enterprise, WashStat. WashStat allows customers to access information about current car counts, chemical levels, and machine status all on their phone or tablet while their vehicle is in the wash. Janezic now sells his product to other carwash owners as well.
In a few short years, big data has been aggressively evolving into necessary it’s hard to imagine where the future may lead given the potential this data-door has opened. Now, big and small businesses alike are trying to stay ahead of the curve. While we may not know where we’re going to be a year from now, but we do know one thing for sure, and that’s we are trending in the right direction.
About The Author: Amber Frazier-Finkelstein is the CEO and the brain behind the Retro M machine. Using SEO coupled with tenure narrative skills, she assists her team in creating content, social media action plans, and site design. Amber is a published author, visionary of prose, and she has no idea how to take anyone seriously (in the best possible way).