Knowing that you have, or will have, a winning product or service does not give you time to rest. You have to grease the skids by making your potential buyers aware that you have a product that solves an important problem they have. Founded upon your in-depth understanding of your buyers, you need to structure the appropriate marketing […]
This whitepaper is the third in a series entitled “Pillars of Success” by Bill Warner. To have a winning business, you must have a winning product or service. Well, DUH!! That’s pretty profound. It’s a simple concept, but it’s quite hard to actually accomplish. To have a winner, your business has to have a product […]
This whitepaper is the second in a series entitled Pillars of Success by Bill Warner: Sun-tzu expresses it in many ways with respect to preparing for war, when he writes “know your enemy.” Preparing to compete in business is similar in a lot of ways. One of the similarities is the need to know your […]
Who is your company and how do you reach them? A lot of companies seem to take the “strategy of throwing noodles on the wall to see what sticks. In this blog post, Bill Warner explores the making of a successful plan to find qualified leads. Photo from Free Range Stock
Keeping your website and blog content fresh keeps your relevant and interesting to your customers. It seems all too easy to farm this important task out to outsource this task whose time isn’t as valuable as the “experts”, but does this tactic come with a price? We’ll examine why it could here. Photo is from […]
Recently, a colleague sent me an article from Smashing Magazine titled The Inconvenient Truth About SEO. Excuse me if I beg to differ.
Download a free copy of Intro to Blogging with WordPress.
Blogging for business has never been more popular. Here’s a quick rundown of the structure of a basic blog post for nascent business bloggers.
Last week, CaryCitizen held a seminar at CIC. The topic: Intro to Social Media for Business.
Last weekend, I traveled up to New York City to speak at WordCampNYC. Besides talking about all things Hyperlocal, I got a chance to check out a few other seminars. Here’s my Top Tip from the world’s biggest WordPress conference.