Reboot Your Business

Photo courtesy of Geoffrey Moore If your business is like many others, it has progressed through a period of growth, followed by flattening out. The future is up to you. Will you begin the decline as many mature companies before, or will you start a new season of growth? There are two primary areas to […]

Read More

How Do I Get to Market?

Knowing that you have, or will have, a winning product or service does not give you time to rest. You have to grease the skids by making your potential buyers aware that you have a product that solves an important problem they have. Founded upon your in-depth understanding of your buyers, you need to structure the appropriate marketing […]

Read More

Grading Entrepreneurs, Part 2

In the last post, we looked at the first half of Jason Nazar’s (founder of Docstoc) 55 question assessment to “grade entrepreneurs.” He posted this on Forbes last year and invited the reader to begin with the end in mind. The second half of the questions are listed below:   28. Make the culture about something bigger than […]

Read More

External Causes of Small Business Decline

Early warning signals companies should look for in the external environment include all legal, political, competitive, technological, economic, and social changes that affect them. Regular review of social media, trade periodicals, business publications, and newspapers will help to keep you current. A technological advance, for example, often affects buyer attitudes and expectations, thereby causing social […]

Read More

Entrepreneurship Knows No Boundaries

Last night, we had the opportunity to open our newest innovation center in Chatham County, located at 288 East Street in Pittsboro. At the Grand Opening, we were fortunate to have the economic development team, the town manager, the provost of the community college, banking representatives, real estate professionals, and an array of other participants. […]

Read More

Are You Content With No Content?

Keeping your website and blog content fresh keeps your relevant and interesting to your customers. It seems all too easy to farm this important task out to outsource this task whose time isn’t as valuable as the “experts”, but does this tactic come with a price? We’ll examine why it could here.   Photo is from […]

Read More