“Know Your Competition”

This whitepaper is the second in a series entitled Pillars of Success by Bill Warner:

Sun-tzu expresses it in many ways with respect to preparing for war, when he writes “know your enemy.” Preparing to compete in business is similar in a lot of ways. One of the similarities is the need to know your competition in detail. As in war, you don’t want to enter the battlefield with the wrong weapons, deploying inappropriate tactics, with too few people, and engaging on the wrong terrain.

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