10 Best Podcasts for Entrepreneurs

Listening to podcasts can be a valuable way for entrepreneurs to gain wisdom even when they’re not working. Think about all the time you spend in traffic, on the metro, or in some other situation where you could easily pop your earphones in. Just by doing so you’ll be able to gain valuable insight into […]

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Reboot Your Business

Photo courtesy of Geoffrey Moore If your business is like many others, it has progressed through a period of growth, followed by flattening out. The future is up to you. Will you begin the decline as many mature companies before, or will you start a new season of growth? There are two primary areas to […]

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How Do I Get to Market?

Knowing that you have, or will have, a winning product or service does not give you time to rest. You have to grease the skids by making your potential buyers aware that you have a product that solves an important problem they have. Founded upon your in-depth understanding of your buyers, you need to structure the appropriate marketing […]

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Reaching Customers

This whitepaper is the fifth in a series entitled “Pillars of Success” by Bill Warner. “Let’s buy some great advertising and put up a Web site. That will really tell customers about us. That should do it, right?” Another set of famous last words. Does anybody know how much was spent on advertising by the ‘Dot.bom’s’ from 1998 […]

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